$10,000 cash prize (x10) = 1 in 229,376,571Īs you can see, the odds of winning any of these prizes are astronomically small. While they vary from country-to-country and year-to-year, the odds of winning collect-to-win prizes are often significantly below one in a million.Īccording to the McDonald’s statistics for the 2020 Canadian McDonald’s Monopoly campaign, the odds of winning some of the top prizes were as follows:Ģ021 Chevrolet Trailblazer RS (x7) = 1 in 14,017,015ĥ million Royal Bank of Canada Rewards points (圆) = 1 in 16,353,184Īir Transat Family Trip for Four (x20) = 1 in 109,470,288 Out of all the McDonald’s Monopoly prizes on offer, collect-to-win pieces give by far the lowest winning odds. Odds for non-food instant win prizes are significantly less.ĭifferent levels of rewards are essential if you want to bring in as many customers as possible with your promotional campaign. For example, the odds of getting a piece with an instant win food prize are usually around 15-20%. The odds of winning vary drastically depending on the prize. Special pieces that give top prizes when collected as a group Pieces with codes that can be redeemed online for the chance to win prizes #Mcdonalds monopoly free#Instant win pieces that offer free menu items and a variety of other prizes There are a few different ways customers can win: McDonald’s Monopoly doesn’t just offer a wide range of prizes. McDonald’s Monopoly prizes range from small dollar menu food items, all the way up to a top prize of $1 million in many markets. By considering gamification techniques you can add extra promotional power to your coupon codes and discount codes. You can find out more about various gamification techniques and how they help businesses achieve their goals in our Gamification Whitepaper. McDonald’s also runs individual campaigns in each country, with customized game pieces, branding, and prizes. They also help attract consumers who would never usually buy from McDonald’s. The game pieces don’t just help McDonald’s upsell certain menu items. #Mcdonalds monopoly upgrade#With two extra pieces on larger meals, many regular customers will choose to upgrade their order for two additional chances to win. But offering more game pieces on more expensive meals is a great way for McDonald’s to upsell and further gamify the experience. Many people would buy food from McDonald’s regardless of the Monopoly promotion. And, of course, the entire promotion itself takes inspiration from one of the most popular board games of all time. The peel-to-reveal action and the design of the pieces are reminiscent of scratch cards. McDonald’s Monopoly makes use of a number of different gamification mechanisms to create a fun, enticing experience for McDonald’s customers.įirst of all, there’s the game pieces themselves. This simplicity, at least on the customer’s side, is one of the key reasons for McDonald’s Monopoly’s success.Īccessibility is important, but it gets more complex when you dissect the mechanics of the campaign in more detail. Simply buy food and collect game pieces for the chance to win. #Mcdonalds monopoly code#These game pieces function as stand-in for a promo code or voucher, with opportunities ranging from saving money on McDonald's menu items to shopping vouchers or even a car.Īll in all, participating in the promotion is very easy. Most menu items come with game pieces that allow customers to win a variety of prizes. McDonald’s Monopoly is ‘free to play’ for customers when they buy food from McDonald’s. And if you haven’t heard of it, there’s still a lot it can teach you about running a successful gamified promotional campaign. It's now active in 23 countries around the world, with millions of participating customers each year.Įven if you’ve never participated in McDonald's Monopoly, you’ve probably heard of it. Then, once you’ve ordered some food and peeled the stickers off, you need to bank the sticker in the app using the ‘scan’ button.McDonald’s has run its world-famous McDonald’s Monopoly promotion since 1987. #Mcdonalds monopoly download#Once you’ve peeled the stickers, don’t forget to Double Peel! This is a new feature for 2022 that essentially gives you another free sticker in the McDonald’s app.Īll you have to do is download the McDonald’s app, which is available on iOS and Android, and create an account by entering your details. Any other Drink (when sold as part of a medium or large meal).Side Salad, Veg Bag or Fruit Bag (when sold as part of a medium or large meal).Spicy Chicken McNuggets (6 or 9 pieces). #Mcdonalds monopoly full#Here is the full list of things you can order: If you want to win, you need to make sure you choose a McDonald’s menu item that has Monopoly stickers on it. All the food items with Monopoly stickers
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